For round 2 of Pinterest Presents - Pinterests annual Global Ad Summit -  we knew we had to double-down on what made our first year so effective in the first place: The fiercely funny mash-up of education and entertainment for a B2B audience.

This year, our brief was all about performance. We needed to show marketers that Pinterest was a best-in-class performance platform that could deliver exceptional business results. There was not better way to do it than make marketers themselves the hero of our story.

Taking a liberal riff on beloved, nostalgic sports movies, we created the fictitious Pinterest Performance Centre where marketers come to face their fears and take their marketing game to the next level. With our celebrity cast bringing the funny, we showcased exec keynotes, product demos and client testimonials in an intensely entertaining 50 minute show. The vibe was bright, bold, positive and pure Pinterest. 

With 50,000+ registrations, 40, 000+ total viewership and 82% watch-through rate (huge for a virtual show), round 2 of Pinterest Presents was a knockout.

Creative Directors: Moi & Anna Cumyn

ACD Copy: Aidan Johnston

ACD Art: Nicole Nyholt